Namaskaar Dosto, Do you want to start a blog or write one, but aren’t sure which language would be best for your website – Hindi, Hinglish, or English? Let’s explore the options to help you make an informed choice.
English has a global reach and a higher monetisation potential
- Advantages: English remains the most widely used language on the internet, with over one-quarter of all web content in English. Writing in English unlocks access to global audiences and facilitates monetization through higher ad rates and international affiliates.
- Challenges: Fierce competition makes it harder to rank in search; you need polished English writing skills and strong SEO strategies.
Hindi lag. Local Connection, Low competition
- Advantages: India’s Hindi-speaking internet population is rapidly growing. Blogging in Hindi allows you to tap into underserved regional audiences and rank easily on Hindi search terms, thanks to lower competition.
- Challenges: Ads targeting Hindi readers typically pay less (Lower CPM), and your global reach remains limited. SEO tools and optimisation for Hindi content are also less mature compared to English.
Hinglish is The Hybrid Choice
Do you know why people like Hinglish? Whenever we try to write in our mother tongue, in Hindi, but we don’t know how to type, then we type letters in English like a WhatsApp language, it means the language is Hindi, but the letter or writing is in English.
- Audience Engagement: Innovations in social platforms and studies by IIT Delhi show that over 34% of users prefer Hinglish to interact with others online. It blends Hindi words written in Roman Script with English, especially popular among urban youth and social media users.
- Benefits: Hinglish is relatable, informal, and easier to type, great for high engagement. It bridges local language comfort with global accessibility.
What people say (Google popular conversation)
- Youngsters prefer reading and writing in Hinglish nowadays.. Because of chatting habits.
- English would be better, I guess’ (referring to broader readership and clarity)
- Write whichever language you can provide the most value in.
So, friends is depend on you what you have to like writting your blog in which language – Hindi, Hinglish or English?
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Jai Hind Jai Bharat
